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Articles

A closer look at B2B marketing, brand and websites, from someone who’s spent years making the decisions and doing the work.

(I’ve had a fair few coffees writing these, so you might want to put the kettle on.)

Websites · 15 min read

How much does a B2B website cost in the UK?

What a B2B website really costs in the UK, from someone who has commissioned them: typical prices, what drives them, hidden costs and how to choose.

Marketing · 9 min read

Outsourced marketing, hiring or an agency: which does a B2B business actually need?

Should a B2B business hire a marketer, use an agency or bring in an outside senior marketer? An honest look at costs, strengths and when each works.