Ongoing B2B marketing support
More than a project, less than a full-time job. Some businesses need a senior marketer somewhere in between. Claywheel does that job month to month, from setting priorities to getting the work done.
From £2,500/month · 3 months initially, then rolling monthly
When ongoing support
makes sense
Ongoing support works whether the business has no marketer, one marketer or a small team. There’s no need to have worked with Claywheel before, or to start with a marketing review. Getting to know the business properly is part of the work.
Without a senior marketer
For businesses where marketing decisions sit with the owner, MD or commercial team. Claywheel helps decide where marketing can do the most good, works alongside sales and takes responsibility for getting the agreed work done.
A marketing team of one
Being the only marketer doesn’t mean needing someone to explain marketing. It helps to have another experienced person to test ideas with, challenge priorities and take on work that would otherwise sit on the list.
With a small marketing team
Claywheel works alongside small teams that would benefit from another senior perspective, extra capacity or help taking an important piece of work forward.
What Claywheel actually gets done
The overall direction stays clear, and what Claywheel focuses on each month follows the plan and what’s happening in the business.
Research and commercial opportunities
Looking at customers, competitors, markets, search demand and past performance to find opportunities and decide where the budget goes.
Websites, messaging and content
Improving website pages, sharpening the messaging and writing copy, communications and articles that win the right customers.
Sales material
Sales sheets, presentations, case studies and other material that helps the sales team explain the offer and follow up.
Campaigns and launches
Developing campaign ideas, producing agreed materials and running activity around launches, events or new markets.
Agencies and suppliers
Briefing and managing agencies, freelancers and specialists, checking their work and renegotiating where there’s a fair case.
How working together works
Get to know the business
The first job is understanding what the business is trying to achieve and how it wins work. That means looking at customers, competitors, enquiries and existing marketing, and talking to the people closest to customers, especially sales.
Keep the plan moving
Together, we agree a marketing plan for the year, covering goals, key customers and markets, dates and budget. The detail sits in a rolling 90-day plan, reviewed each quarter so the work can respond to change without losing sight of the bigger goals.
Stay involved and adjust
A typical arrangement includes fortnightly check-ins, with one each month used for a fuller review. In between, Claywheel gets on with the agreed work. Each month, you get a short update on what’s been done, what’s next and anything that needs a decision.
How much does it cost?
The fee is agreed around how involved you need Claywheel to be. It covers senior judgement, planning and hands-on work such as writing, website improvements and managing suppliers. The 90-day plan fits that involvement, so it’s clear what’s covered. A bigger project, like a full website rebuild, is quoted separately.
From £2,500/month
3 months initially, then rolling monthly
It depends on the plan and what’s happening in the business. A month usually mixes the two sides of the job: looking at what’s bringing in enquiries and where the budget should go, then getting the work done. That might mean improving key website pages, writing a case study and the email that goes with it, preparing material for the sales team, and managing the photographer or agency involved.
Anything bought in from outside is paid for by the business: advertising, printing, photography, video, software and any specialists Claywheel brings in. Some months need none of that. When they do, the cost is agreed before anything is committed.
The first three months give enough time to understand the business, settle the priorities and get the first work moving. After that, it continues month to month with one month’s notice. If something new becomes a priority, we agree what moves to make room.
Other ways to work with Claywheel
B2B brand and website project
Claywheel finds the idea that sets you apart, then builds it into your brand and website.
B2B website design
The full website on its own, research and copywriting included, when the brand is already doing its job.
B2B brand strategy and identity
Research, positioning, messaging and visual identity without a new website.
Marketing review
An investigation of the business and its marketing, with priorities for what deserves attention next.
Put marketing to work
Tell me where the business is heading and what it wants to achieve. We can work out where marketing could do the most for it, and what that would take.