B2B marketing review
There’s usually more in your marketing than anyone’s had time to find. Claywheel takes an independent look at the evidence, then shows what’s worth doing first and what’s best left alone.
When an outside view helps
A review is often most useful when the business is doing well and has a decision ahead. It’s much easier to change course before the money’s committed than after.
Before a big spend
The business is about to commit to a major project or new supplier and wants to be sure it’s the right call.
When there’s a lot going on
Plenty of marketing is happening, and it would help to know which parts earn their keep.
To get more from sales conversations
What the sales team hears every day can shape better enquiries and better sales material.
When the business is changing
New markets, services, customers or priorities are good reasons to look at the marketing again.
How the marketing review works
The conversations
It starts with a proper conversation with the main decision-maker. That covers what the business is trying to achieve, how it wins work, what’s been tried and where there’s room to do better. Claywheel also talks to the people who deal with customers, enquiries or sales.
The people talking to customers every day often see and know things the rest of the business can miss. It’s important they’re not left out.
The investigation
From there, Claywheel tests the ideas on the table against the evidence. The investigation follows what it finds rather than a fixed checklist, looking at whichever of these matter most.
The business and its customers
Commercial priorities, where enquiries come from, what buyers care about and what the sales team hears.
The current marketing
The website, enquiry routes, campaigns, content and sales material, including what already works well.
Competitors and the market
How other businesses present themselves, where this one sits among them and what customers search for.
The evidence available
Analytics, enquiry records, CRM data, sales feedback and what past activity shows.
What you get
You get a written document, Marketing Review: Direction and Priorities, and a conversation where Claywheel talks you through the findings and the thinking behind them. It’s kept practical, so it’s easy to act on.
It starts with what’s working: the things worth keeping, building on or doing more of. Then it sets out what the review found, with the evidence behind each observation, opportunity and issue.
Then it gets specific: where change would help, what can wait and what isn’t worth doing for now, with practical steps in a sensible order so you know where to start.
You can act on the findings yourself, use other suppliers or ask Claywheel to help. There’s no obligation to commission more work.
Marketing Review:
Direction and Priorities
- 1What’s working
- 2What the review found
- 3What to focus on
- 4What to do next
How much does it cost?
The fee covers the conversations, the investigation, the findings discussion and the written document. If the review points to bigger work, such as a new website or brand, that’s priced separately. The work happens remotely, though meeting in person is possible where it’s practical.
Fixed £1,950
Around 2 – 3 weeks from kick-off.
Allow around 2 – 3 weeks from kick-off, once Claywheel has the information and access it needs. You’ll need someone who can explain the business and its priorities, plus any existing information that’s relevant.
About three months later, Claywheel arranges a short call to see what you’ve acted on, what’s changed and whether the priorities still hold.
Other ways to work with Claywheel
B2B brand and website project
Claywheel finds the idea that sets you apart, then builds it into your brand and website.
B2B website design
The full website on its own, research and copywriting included, when the brand is already doing its job.
B2B brand strategy and identity
Research, positioning, messaging and visual identity without a new website.
Ongoing B2B marketing support
Senior marketing involvement every month, covering the planning and the doing.
Before the next big decision
Tell me a little about the business and what’s prompted you to think about an outside view. You don’t need to have the answer worked out first.