B2B website design
Attract more of the right enquiries and fewer of the wrong ones. Claywheel builds B2B websites that answer the questions customers keep asking and make it clear who the business is for.
A website has more than one job
People arrive at a B2B website in different ways. Some find it through search, some look the business up after a recommendation, and others follow a link from the sales team or are sent it by a colleague. The site needs to be useful at each of those moments.
The project might be a first website, a replacement for an old one or something better for an in-house marketing team to work with. If the existing brand is doing its job, keep it. If it isn’t, the Brand and website project deals with both.
What goes into a website project
What gets looked at
The business and its customers
What the website needs to achieve, who matters most and what buyers need to understand.
Sales and enquiries
What prospects ask, what keeps coming up in sales conversations and what makes an enquiry worth pursuing.
The existing website, if there is one
Its content, structure, enquiry routes and what the available data shows.
Competitors and search demand
How other businesses explain what they do, what customers search for and the language they use.
Practical requirements
Existing content and proof, functionality, integrations and anything that needs moving from a current website.
What gets made
Website strategy and structure
A sitemap, navigation and page priorities that make sense to visitors, not just people who know the business inside out.
Messaging and copywriting
The page copy is written as part of the project. You’re not left trying to fill a finished design with copy.
Design and WordPress development
A visual direction based on the existing identity, carried through to a responsive website.
Enquiry routes and search foundations
Forms and integrations, technical and on-page SEO foundations, and a structure that supports search.
Testing and launch
The site is tested across devices before it goes live, with a practical handover so your team can look after it.
One senior person stays responsible
from the first conversation through to launch.
Reef Recycling: the right enquiries, at the right scale
Reef trades baled plastics in commercial quantities with processors across Europe. The website needed to make that obvious from the start, with separate routes for buyers and suppliers, and start attracting enquiries from the kind of businesses Reef works with.
Read the Reef case studyA few practical questions
How involved will our team need to be?
You’ll need someone who knows the business and can make decisions, plus access to relevant accounts, existing material and accurate information about your products or services. They’ll review and approve the work at key stages. Claywheel handles the structure, copywriting, design and build.
Can you work with our existing website or hosting?
The new website is built from scratch, bringing across useful content and assets from the old one. If your current hosting is suitable, it stays. If a different setup would work better, Claywheel will recommend it and explain why.
Can we update the website ourselves?
Yes. It’s built in WordPress, so your team can handle everyday content updates. You’ll get the access and handover you need, and other developers can work on the site in future if you need them to.
What costs extra?
Professional photography, video, translation and complex development are quoted separately. Hosting, software licences and other third-party costs are separate too, and nothing extra is added without being discussed first.
Measurement’s included, because the point is knowing what works
Before the build starts, we agree what a good enquiry looks like for your business. The website is set up with analytics so you can see what’s working, and around three months after launch we review it together and make a round of improvements based on what the evidence shows.
How much does it cost?
The fee is fixed after scoping and depends on the number and complexity of pages, functionality, integrations and migration. A £7,500 project still includes the research, structure, messaging and copywriting. You own the finished website and its files, and the domain, hosting and analytics accounts are all in your name.
Most projects £7,500 – £10,000
Around 10 – 12 weeks from kick-off to launch.
Website care
£150/month
Routine WordPress updates, backups, security monitoring and monthly website and form checks, cancellable at any time.
Website growth
£850/month
Website care, plus one agreed new page, case study or improvement each month. Three months initially, then monthly.
For content, improvements or marketing after launch, see ongoing marketing support.
Other ways to work with Claywheel
B2B brand and website project
Claywheel finds the idea that sets you apart, then builds it into your brand and website.
B2B brand strategy and identity
Research, positioning, messaging and visual identity without a new website.
Marketing review
An investigation of the business and its marketing, with priorities for what deserves attention next.
Ongoing B2B marketing support
Senior marketing involvement every month, covering the planning and the doing.
Give the website a proper job
Tell me a bit about the business and what’s prompting a new website. You don’t need a sitemap or a finished brief.