B2B brand strategy and identity
Most businesses already have a good reason to be chosen. Claywheel makes it obvious, with a look and voice that’s recognisably yours from the first sales call to the last line of the invoice.
£7,500 fixed · around 8 – 10 weeks
When changing or updating your brand makes sense
Making more of what already works
Keeping a familiar name, logo or colour that already holds value, while sharpening the messaging and visual identity around it.
Reaching more of the right customers
Explaining what the business offers and why it matters to buyers who haven’t come across it before.
Changing direction or launching something new
Giving a new service, market or focus the positioning, messaging and identity it needs.
What goes into a brand project
Positioning and messaging
The project starts with proper conversations with you and the people who know your customers, sales process and priorities. From there, Claywheel works out what the brand needs to say.
The business and where it’s heading
What the company does, what it wants to achieve and where its strengths lie.
Customers and buying decisions
Who matters most, what buyers care about and what makes the business worth choosing.
Competitors and the market
How others present themselves, what customers expect and where there’s room for a different approach.
Positioning and proposition
A clear direction for what the business should be known for and why it matters.
Messaging and tone
The main messages and language that give the business a consistent, recognisable voice.
Visual identity and brand guidelines
Once the positioning and direction are agreed, the creative work starts. The identity needs to look good on a presentation slide and still work when someone puts a quote together on a Monday morning.
Two distinct identity routes
Two considered directions exploring logo, type, colour and imagery, rather than a wall of logos to pick from.
One finished identity
The chosen route, refined into a complete logo and visual system that keeps whatever’s still working.
Brand guidelines
Typically 20 – 30 pages covering positioning, messaging, tone, visual identity and how to use it.
Examples in use
Mock-ups showing how the identity could work on everyday business material.
Final brand files
Approved logo, colour and type files in digital and print-ready formats, organised so your team can find the right one.
How much does it cost?
It includes research, positioning, messaging, two creative routes, up to two rounds of reasonable refinement to the chosen route, brand guidelines and final files. Claywheel handles the research, thinking and creative development, working with you on the important decisions.
Fixed £7,500
Around 8 – 10 weeks from kick-off to final handover.
You’ll need a main decision-maker, useful business information and feedback at the agreed stages.
You own the final identity and brand files, so your team or other suppliers can use them without Claywheel needing to stay involved. Fonts and stock images keep their own licences.
If you also need a website, see B2B website design. Where both need working out together, the Brand and website project covers them in one connected project.
Other ways to work with Claywheel
B2B brand and website project
Claywheel finds the idea that sets you apart, then builds it into your brand and website.
B2B website design
The full website on its own, research and copywriting included, when the brand is already doing its job.
Marketing review
An investigation of the business and its marketing, with priorities for what deserves attention next.
Ongoing B2B marketing support
Senior marketing involvement every month, covering the planning and the doing.
Give your brand more to do
Tell me about the business and what you’d like the brand to do. Half an idea is fine.