Pricing
You should be able to see what working with Claywheel costs before having a chat about it. There are five ways to work together, from a complete brand and website project to a one-off marketing review or ongoing support.
B2B brand and website project
Most projects
£13,500 – £16,000
For businesses where the positioning, brand and website need working out together.
Claywheel researches the business and its customers, works out the positioning and messaging, then carries those decisions through the visual identity, website copy, design and build. The research is done once and used all the way through.
B2B website design
Most projects
£7,500 – £10,000
A complete website project for businesses whose positioning and brand are already doing their job.
Claywheel handles the research, structure, messaging, copywriting, website design and build, including enquiry routes, SEO foundations, analytics and launch.
B2B brand strategy and identity
Fixed for the standard scope
£7,500
For businesses that want clearer positioning, stronger messaging and an identity that fits what they do.
The project covers research, positioning and messaging, two creative identity routes, development of the chosen one, brand guidelines and final files.
B2B marketing review
Fixed
£1,950
An independent look at the business, its customers, competitors and current marketing to work out what’s worth changing next.
You get a written review covering what’s working, what could be better and what should happen first. It’s worth doing when there’s a marketing decision ahead and it isn’t yet clear what needs to change.
Ongoing B2B marketing support
From
£2,500/month
Regular senior marketing involvement, combining commercial judgement, planning and hands-on delivery.
Claywheel works alongside management, sales and in-house marketers to agree the priorities and get the work done. That might include research, website improvements, sales material, content, campaigns or managing external suppliers.
The monthly fee reflects the agreed level of involvement. It starts with a three-month commitment, then continues monthly with one month’s notice.
Once the scope is agreed, you get a fixed price before anything starts, so you know exactly what you’re paying for.
How the prices work
The marketing review and the standard brand strategy and identity project have fixed prices. Website and combined projects depend on the size of the site, the copywriting, the depth of the brand work and any integrations, migration or specialist requirements. More complex work may fall outside the ranges shown.
You can commission any service directly, without paying for a marketing review first.
Additional costs
Hosting, paid software licences, professional photography, printing and specialist services are separate unless they’re included in the agreed scope. Any extra costs are discussed and agreed before they’re incurred.
The finished work belongs to you
Once the project is complete and paid for, the approved brand identity, finished website and final files belong to your business, subject to any third-party licences.
Your domain, hosting and platform accounts stay under your control. You can manage the work in-house, use other suppliers or keep working with Claywheel.
Tell me what you need
You might know exactly what you’re looking for, or you might still be working it out. Both are a good place to start.