Nothing surprising happens to your information here. The detail’s below, in plain English.

Claywheel is the trading name of Jonny Hughes, an independent brand, website and marketing consultancy based in the UK. For data protection purposes, Jonny Hughes trading as Claywheel is the data controller.

You can contact me at hello@claywheel.co.uk.

Your name, email address, phone number, company name, website address and enquiry details. If you become a client, billing information too, and anything you choose to share about your business or project.

Through privacy-friendly analytics, I also collect basic information about how the website is used, such as pages visited, browser and device type, approximate location and how you arrived at the site. This doesn’t use cookies and doesn’t identify you.

To reply to enquiries, discuss potential projects, prepare proposals, do the work, keep in touch with clients, send invoices, keep business records, improve the website, and send marketing emails where the law allows it.

I only use personal information where there’s a lawful basis to do so. That can be:

• Contract or pre-contract steps: for enquiries, proposals and client work
• Legitimate interests: for running Claywheel, replying to business enquiries, improving the website and keeping client relationships going
• Legal obligation: for tax and accounting records
• Consent: for non-essential cookies, or marketing emails where consent is needed

Trusted service providers who help run Claywheel. That can include website hosting, WordPress plugins, email, cloud storage, contact forms, booking tools, CRM tools, email marketing tools, website analytics (Umami), accounting software, professional advisers, and specialist contractors where they’re needed for client work.

They only get the information they need for that purpose. I may also share information where the law requires it.

Some of the tools and service providers I use may process personal data outside the UK. Where that happens, I rely on the safeguards those providers use, such as adequacy regulations, standard contractual clauses, international data transfer agreements or equivalent protections.

Only as long as it’s needed. As a guide:

• Enquiries: up to 24 months
• Client, project, accounting and tax records: up to 6 years
• Marketing records: until you unsubscribe or ask me to delete them, unless I need to keep a record so I can respect your preferences

This website doesn’t use advertising or tracking cookies. Visitor numbers come from Umami, a privacy-friendly analytics tool that works without cookies and doesn’t identify you. It shows how the website is used, so it can be improved.

If that ever changes, non-essential cookies will only be used with your consent. You can also control cookies in your browser settings. If you book a call, the booking page is run by Google, and Google’s own privacy policy applies there.

Depending on the circumstances, you may have the right to access, correct, delete, restrict or object to the use of your personal information, and to withdraw consent where consent is being relied on. You can always object where I rely on legitimate interests, including for direct marketing.

To use any of these rights, email hello@claywheel.co.uk. I’ll usually reply within one month.

Please get in touch first so I can try to put it right.

You can also complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection, at ico.org.uk or on 0303 123 1113.

It may be updated from time to time. The latest version will always be on this page.

Last updated: November 2026.